Cosmetic Awareness Campaign
Promoting Safety and Confidence in Skincare and Aesthetic Treatments
About the Campaign
Organized by Med Star Company – August 2025
Location: Sulaymaniyah, Kurdistan Region – Iraq
Introduction – In August 2025, Med Star Company launched its Cosmetic Awareness Campaign in Sulaymaniyah, Kurdistan, with the goal of educating the public on safe cosmetic procedures and responsible skincare practices. With the rising demand for aesthetic treatments, this initiative aimed to protect community members from misinformation, unlicensed practices, and harmful products by offering transparent, expert-led education.
Purpose & Focus – The campaign focused on helping individuals understand the importance of choosing certified professionals for any cosmetic or dermatological procedure. It also highlighted the risks of using unverified beauty products, the dangers of self-treatment influenced by social media trends, and the value of personalized skincare based on professional advice.
Workshops & Activities – A series of community workshops included live skincare demonstrations, Q&A sessions with certified dermatologists, and hands-on consultations. Participants enjoyed free skin evaluations, received tailored skincare advice, and learned how to identify and select safe cosmetic products. Specialized youth sessions were also held to address the surge in DIY beauty trends among teenagers.
Community Impact – Attendees reported feeling more confident and informed, especially regarding how to avoid risky procedures and product choices. For many, this was the first opportunity to receive honest, science-based guidance on cosmetic safety. The campaign also opened the door for ongoing relationships between local beauty professionals and the public.
Future Plans – Med Star Company plans to expand the campaign to other cities across the Kurdistan Region, offer training certifications for salon professionals, and create monthly content on safe skincare. With a strong focus on ethics, accessibility, and public health, Med Star remains committed to raising cosmetic awareness through continued engagement and innovation.